Game boosting website

Dving is a website designed for boosting gaming accounts in popular online games. The main product offered on the site is boosting services.

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Client
DVING
Service
UI/UX Design
Year
2024

About the Project

Dving is a website designed for boosting gaming accounts in popular online games.
The main product offered on the site is boosting services.


Problems

  • Suboptimal user experience on key pages
  • Poor conversion rates
  • Lack of clarity regarding the service process for users
  • Absence of distinctive branding, resulting in a website that closely resembled competitors
  • Users struggling to comprehend the company's core offerings
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Responsibilities

  • Conduct UX research
  • Develop new branding guidelines
  • Design UI
  • Create mobile-responsive versions


Approach

  • Conduct user interviews and testing on the old website to pinpoint user challenges.
  • Perform thorough competitor analyses to identify top features and solutions.
  • Develop personas to grasp users' demographics, motivations, and problems they aim to solve.
  • Create and test low-fidelity wireframes for initial design exploration.
  • Develop and test high-fidelity prototypes for refinement.
  • Ensure accessibility standards compliance for inclusivity.
  • Design and test mobile versions to accommodate various devices.
  • Prepare multiple options for key pages for A/B testing to optimize performance.
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Results

  • Conversion rates increased by 56% during the initial launch.
  • A 19% grow in user retention.
  • Engagement rates raised by 12%.
Brand new hero section, presenting that company provides not only WOW services, but works with a lot of games.
Insight:
  • Over 80% of users are purchasing only one game service.
Action:
  • Adjusted the cover section to showcase multiple heroes.
  • Presented a broader range of games upfront.
New menu showing all the games + Hot offers.
Insight:
  • Identified a lack of effective navigation and catalog button.
Action:
  • Added a catalog button to the navigation menu.
  • Included hot offers within the catalog section.

This enhancement aims to improve user navigation and accessibility to the catalog, while also highlighting special promotions to drive engagement and sales.

Social proofs were added on each page to show users the quality of services.
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Insight:
  • Users are experiencing difficulty understanding the service process.
Action:
  • Implemented a "How It Works" section.

This addition aims to provide clear and concise guidance on the service process, assisting users in understanding how to engage with the platform effectively.

Brand new Search
Insight:
  • A significant number of users utilize the search function.
Action:
  • Enhanced search functionality by categorizing results into products, guides, etc., with products prioritized at the top.
  • Included prices for products in search results to facilitate easier evaluation.

These improvements aim to streamline the search experience, making it more efficient and user-friendly for individuals seeking specific products or information on the platform.

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Insight:
  • Users prefer to create custom orders by contacting operators directly.
Action:
  • Redesigned the interface to prominently display various contact options.
  • Streamlined the process to make it easier for users to initiate custom orders.

These changes aim to accommodate user preferences and facilitate smoother communication between users and operators for custom orders.
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Insight:
  • Identified a lack of sorting functionality and navigation on the PLP (Product Listing Page).
Action:
  • Implemented a left side menu for easy navigation.
  • Utilized sorting by tags to enhance user experience.
  • Highlighted hot offers to increase visibility.

These enhancements aim to improve usability and discoverability on the PLP, enabling users to navigate more efficiently and find relevant products with ease.

Insight:
  • A significant number of users are abandoning the page during the checkout process.
Action:
  • Improved the checkout process by introducing clear steps.
  • Removed the main navigation to minimize distractions, leaving only the logo and support options.
  • Enhanced the visibility of the checkout button, ensuring it remains sticky for constant accessibility.

These adjustments aim to streamline the checkout experience, reduce friction, and increase the likelihood of users completing their purchases.

Update:
  • Enhanced the user profile section to include all orders, including unpaid ones.
  • Added a convenient "Pay" button to expedite order payments and assist users in completing their purchases promptly.

This update aims to provide users with a comprehensive overview of their orders and streamline the payment process for increased efficiency and convenience.

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