Fintech Startup
Capital.com stands out as one of Europe's rapidly evolving trading platforms, boasting a widespread presence across the UK, Europe, and Australia.
Client
Service
Year
Placing clients squarely at the core of their operations, the Capital.com platform prides itself on fostering seamless trading experiences through user-centric design, comprehensive educational resources, and unwavering customer support.
Their overarching objective revolves around empowering traders to navigate the markets with confidence, equipping them with the necessary tools and insights to make informed decisions. This commitment to enhancing user experience has not only garnered Capital.com multiple accolades from industry leaders but has also earned them an impressive 'excellent' rating on Trustpilot, solidifying their reputation as a trusted platform among traders worldwide.
Responsibility
- User testings
- User interviews
- Wireframes development
Tools
- Figma, FigJam
- Miro
- Jira
- Google Analytics
Problem Statement
Despite Capital.com's commendable efforts to prioritize user experience, there remain unresolved pain points and challenges within their platform that hinder traders' ability to navigate seamlessly and make informed decisions. Specifically, users encounter difficulties in accessing essential trading tools, understanding complex market data, and obtaining timely support when faced with issues or inquiries.
Design Process
The design process for improving the user experience (UX) of the Capital.com trading platform involves several iterative steps aimed at understanding user needs, identifying pain points, generating solutions, and testing and refining those solutions.
Target Audience
Overall, the target audience for Capital.com is diverse, encompassing individuals with varying levels of trading experience, financial goals, and risk preferences.
However, they share a common interest in financial markets and trading and are looking for a user-friendly platform that provides them with the tools and resources to achieve their investment objectives.
Quantitative Research
In the context of improving the user experience (UX) of the Capital.com trading platform, quantitative research can provide valuable insights into user behavior, preferences, and satisfaction levels.
Pain Points
- Complexity of Trading Tools (Novice traders may find the platform's trading tools overwhelming or difficult to understand, hindering their ability to execute trades effectively.)
- Lack of Educational Resources (Users may struggle to find comprehensive educational resources to enhance their trading knowledge and skills, leading to frustration and a sense of being underprepared.)
- Inadequate User Support (Users may encounter challenges in accessing timely and effective customer support when they encounter issues or have inquiries, resulting in frustration and a feeling of being unsupported.)
The "Learn to Trade" feature is a newly integrated component prominently displayed on the main screen of the Capital.com trading platform. Designed to empower users with knowledge and skills to navigate financial markets confidently, this feature offers accessible and comprehensive educational resources directly within the platform interface.
The "Learn More" button is a strategic addition to the purchase confirmation page of the Capital.com trading platform, providing users with immediate access to relevant educational resources and insights after completing a transaction.
This solution aims to enhance user engagement, facilitate continuous learning, and empower traders to make informed decisions.
To empower users with greater control over their trades and mitigate potential losses, Capital.com introduces the "Close at Loss" and "Close at Profit" buttons within the purchase confirmation process.
These features aim to enhance user experience by enabling traders to set predetermined thresholds for automatically closing positions, thereby minimizing risks and promoting responsible trading practices.
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